Roberto Chaves

Published on Medium

Explore my articles on Design, UX, Creativity, and other related topics that inspire me.

How language shapes perception

Part 1. How Cultural and Linguistic Differences Shape Color Perception — Essential Insights for Designers


This article dives into how language and culture shape color perception, touching on topics like accessibility, color blindness, and the biology behind how we see. With fascinating examples such as Russian blues and Japanese traffic lights, it provides valuable insights for designers and curious readers alike.

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Reflections on Figma Config 2024

Riffing on some ideas for Config 2025


After attending Config 2024 for the first time, I reflected on my experience and shared actionable ideas to enhance future events—covering session clarity, networking, and attendee feedback.

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A tale about the meticulous design of the iPadOS pointer.


This article explores the meticulous design of the iPadOS pointer, highlighting Apple’s attention to detail, from dynamic micro-animations to seamless user interactions. A must-read for design enthusiasts and teams seeking inspiration for crafting intuitive and polished experiences.

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