— CASE STUDY
whoisFIYAH
— ROLE
Art Direction
Graphic Design
Branding
Mask Product Design
Webshop
I’ve had the privilege of collaborating with an Multi Platinum Awarded L.A-based producer/song writer, crafting a several unique brand identities for him and his team. My contributions span from designing a distinctive artist mask, to handling the photography, and producing the artwork for individual song releases.
Central to this identity was the initial concept of an LED mask. The team was keen on evolving it into something exclusive. Drawing inspiration from the name ‘Fiyah’, I envisioned the Chinese character for ‘fire’ as the eyes of the mask. It was a perfect fit, resonating immediately with the team. After a few tweaks, the mask’s branding and styling crystallized.
Featured here are various song cover artworks I’ve designed. While I dabbled in creating CD covers for personal remixes between 1998 and 2002, it’s exhilarating to now be working alongside a top-tier music producer with associations to industry giants like Lady Gaga, JLo, and Enrique Iglesias. Seeing my designs grace platforms like Spotify and Apple Music is truly rewarding.
Throughout this journey, the challenge of translating the music artist’s vision into visual artistry has been both exciting and immensely fulfilling.
In addition to my other endeavors, I'm diving into the creation of animations and videos tailored for live performance video walls, while also experimenting with various VFX concepts.
This fruitful collaboration has opened doors to another exciting opportunity. I've taken on a project with a new record label, crafting the complete graphical profile and visual aesthetics for not only the label itself but also for five of its signed artists.
Each artist represents a unique musical genre, presenting an invigorating challenge to design distinct visual identities that resonate with their music while embracing a fresh, contemporary feel.
Fiyah 2.0 Stylescape
Our journey with whoisFIYAH doesn’t end with our initial collaboration. We’re taking things to the next level by unveiling the artist in a revamped avatar — whoisFIYAH 2.0. Displayed above is the Fiyah 2.0 Style Scape.
For those unfamiliar, a style scape is a visual representation that collates various design elements — from colors, typography, and textures to images and more. It serves as a comprehensive visual guideline, mapping out the brand’s aesthetic direction, ensuring consistency across various brand touchpoints. With the style scape, we aim to capture the renewed essence of whoisFIYAH and provide a cohesive look and feel for the brand’s future endeavors.
T.I JAKKE ERIXSON – Multi Platinum Awarded Songwriter / Producer, Owner / Founder Gold Fever Records
“Having worked as a music producer for 15 years with many of the world’s leading artists such as RedOne, JLo, Enrique Iglesias, Lady Gaga, Christina Aguilera, Alvaro Soler and the teams around them and I can easily say that Roberto is on the absolute highest level there is.
He is easy to work with and produces world class imagery / artwork! He has knowledge about, well, almost everything and is a great partner to have when you want to brainstorm new ideas or concepts.”
